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Mystics,
Fans Have Winning Numbers
East's Top Team Is No. 1 in Attendance
(Note:
The lesbian fan base actually gets mentioned in this one).
By Jessica Hopp
Washington Post Staff Writer
Thursday, July 11, 2002; Page D01
Barbara Johnson
needs support as she slowly climbs the gray cement stairs from
her front row seat in Section 200 of MCI Center following a recent
Mystics game.
Step. Pause. Step.
Pause. The 41-year-old D.C. resident stops, slides her hand across
the cool metal railing and wipes the sweat from her brow. She
looks up the steps and exhales, "I'm tired."
Her face is flushed,
hair matted. In her damp, metallic blue Mystics jersey, one would
think Johnson had just played in a basketball game -- not watched
one.
If one thing distinguishes
the Mystics from the other 15 WNBA teams, it is their sign-touting,
jersey-wearing, top-of-their-lung screaming fans.
The Mystics market
to community groups and women ages 25 to 54 with an emphasis on
families, Director of Mystics Operations Julie Demeo said. With
a fan base 78 percent female and more than 33 percent children
under 18, the Mystics consistently have posted high attendance
numbers -- even when their win totals were low.
"I
usually don't have a voice the next day," said Johnson, who
along with her partner, Ruth Gresser, has been a season ticket
holder since the team's inception in 1998. "I feel like it
is my responsibility to keep my section screaming. The first year
it was a very quiet section. It has been transformed. Everybody
got on board. It was either that or throw the screaming woman
over the edge -- so they finally decided to scream with me."
Together Johnson
and the other 18,371 fans attending the game against Charlotte
on June 30 helped inspire the victory, and they have been rewarded
thus far by the team posting its best record (14-5) in franchise
history.
"They give us
a huge lift," Mystics Coach Marianne Stanley said after the
win over the Sting. "The noise was deafening a number of
times. I hope that bothers the other team and it definitely energizes
us. We're starting to get that sixth-man mentality, which is what
I want our fans to have. I don't want our fans being like some
fans in other parts of the country where they sit on their hands."
Washington went 40-88
its first four years of play, but by consistently averaging more
than 15,000 per game, the team led the league in attendance its
first three WNBA seasons. Last season they averaged 15,417, second
to the New York Liberty.
Said Phoenix Mercury
Coach Linda Sharp, whose team came to MCI Center Tuesday from
New York on the second leg of back-to-back games: "There
were 15,000 [in New York] and they were definitely louder here
than in New York."
This season, the Mystics
regained the league lead in attendance, averaging 15,280 fans
through their first eight home games, all wins. To encourage attendance,
the Mystics offer free tickets to local community groups and non-profit
organizations, Demeo said. The Mystics also promote nights when
canned food or a women's clothing donation is rewarded with a
free ticket to a future game.
To keep the no-show
rate low, the Mystics began a program in which season ticket holders
and companies donate tickets they are unable to use back to the
team. The tickets are then given to a local charity.
"[The fans] are
quite impressive," Mercury forward Jennifer Gillom said.
"They love the game and you can feel they have a passion
for the sport."
The enthusiasm is infectious.
Made-to-distract red, white and blue balloons spread through the
crowd sitting behind the opponent's basket, and excited yells
and disheartened groans ricochet off MCI Center's walls.
"I
think there are two demographics who are really thrilled to have
this opportunity," Johnson said. "Other sporting events
are too expensive for families to go and have a good time, so
I think families are really thrilled to have this opportunity.
And I think that the lesbian community is really thrilled to have
the opportunity to be able to enjoy watching people as they are
playing a game that they can identify with, that we can identify
with."
The noise
makes it difficult for Michele Johnson, 38, and her husband, Carroll,
to have a conversation, even during a timeout. But the Alexandria
couple doesn't mind the commotion.
In matching Mystics
visors, autographed by their favorite players, who include Asjha
Jones and Coco Miller, the Johnsons take their eyes off the floor
just long enough for an enthusiastic high-five.
"This arena is
just so full of energy," Michele Johnson said. "There
is always something going on you don't want to miss."
From the the high-flying,
aerobic antics of the Mystics mascot, Charmed, to the spirited
dance performances by the Mystics Mayhem, a dance group of 28
area boys and girls ages 7 to 18, fans would be remiss to look
away, even for a second.
They even have a chance
to get in on the action with the hot-potato volleyball game, which
pits adjoining sections against each other with a large beach
ball and an oversized net, or the on-court shooting contests between
fans.
Not everybody enjoys
the unruly noise. Four-year-old Jade clings to her father Kevin
Neil's lap as he shouts at the referees from his seat in Section
101.
Today, father and daughter
are alone, but Neil, 48, his wife and two older daughters, who
are former basketball players, have been coming from Columbia
to Mystics games since before Jade was born.
"WNBA fans are
a lot less jaded than an [NBA] crowd," Neil said. "This
crowd shows real enthusiasm. Even when we couldn't beat anybody,
and we would be losing by 30, if we cut the lead to 20, this crowd
would go nuts."
This season, the fans
haven't seen many double-digit deficits, but they are still inspired
by everything from a three-point basket to a half-court steal.
Even the "defense" chants have fans on their feet.
From their seats in
Section 418, 8-year-olds Wayne Hill Jr. and Andre Green wave their
white "Let's Go Mystics" balloons and hope their shouts
carry to the court. It is the boys' first Mystics game, and their
fathers decided to take advantage of free tickets.
"We decided to
make it a family thing," said Wayne Hill Sr., 36, from Landover.
"My son plays basketball, and I am trying to show him it
is not only a man's sport, it's an everybody sport."
© 2002
The Washington Post Company
Printed without
permission from the Washington Post website. Read the story along
with additional history on this story at the Washington
Post website.
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